Medium Rare partnered with Shaquille O’Neal to create The SHAQ Bowl, the ultimate Big Game Sunday kickoff experience designed to reinvent traditional pre-game entertainment and bring fans across the country together for a one-of-a-kind celebration.

Broadcast live from Tampa, FL, from a custom-built SHAQ Bowl stadium, the pop culture event featured athletes, celebrities, and superstar performers competing in viral challenges across two teams for the first-ever SHAQ Bowl Trophy. The groundbreaking broadcast attracted more than 10 million live viewers on Big Game Sunday, establishing The SHAQ Bowl as a new standard for sports, entertainment, and culture-driven experiences.