Taking place annually the night before the Super Bowl, Sports Illustrated The Party continues to set the standard for star-studded entertainment. The event delivers unforgettable musical performances, immersive brand activations, and premium VIP table service for fans and celebrities. A sold-out VIP festival year after year, SI The Party welcomes more than 5,000 guests and hosts 100+ VIP tables annually.

2026 celebrity attendees included Justin Bieber and Hailey Bieber, Kevin Hart, Sofía Vergara, Jon Hamm, Travis Kelce, Jason Kelce, Russell Wilson, Ciara, J Balvin, Lil Baby, Quavo, Meek Mill, 21 Savage, Travis Scott, MGK, Kane Brown, Dave Portnoy, Rob Gronkowski, Drew Brees, Diplo, Trevor Lawrence, George Kittle, Madelyn Cline, Alix Earle, Livvy Dunne, Becky G & more.