C4 Energy tapped Medium Rare to create the biggest college football tailgate tour of the season and handle every piece of it, start to finish. Medium Rare built the concept and brand, booked all of the talent, including headliner ACRAZE and three college football legends (Ohio State's Braxton Miller, Indiana's Tevin Coleman and Wisconsin's Melvin Gordon), and ran production, venues, staffing, ticketing, marketing and content at every stop. Across three Saturdays, the tour drew more than 4,200 fans and put 5,298 cans of C4 in their hands, all of it free.

The result is the C4 Fully Charged Tailgate Tour, three of the biggest game-day parties of the Big Ten season on three straight Saturdays: Ohio State's homecoming against Maryland on Oct. 10, Ohio State at Indiana on Oct. 17 (a rematch of the last two national champions) and USC at Wisconsin on Oct. 24. Manscaped also joined as a partner of the tour with a custom-built and branded dunk tank experience - all concepted and created by Medium Rare. Every stop had a full stage with nonstop programming, including a live performance by ACRAZE, a hometown legend, and branded football interactive games where fans competed for giveaways. C4's products took center stage through free sampling, with fans trying Cereal Killer, Frozen Bombsicle, Ultimate Fruit Punch and All Hopped Up, and at Indiana through cocktails as well. The tour brought the spirit of C4 and each school to every stop and repositioned the brand as a college game day staple.