TAKIS INTENSE
NACHO TOUR
7,000+ sign-ups
400+ onboard attendees
$207,187 Publicity Value
4,000+ Takis Intense Nacho bags distributed
7,000+ sign-ups 400+ onboard attendees $207,187 Publicity Value 4,000+ Takis Intense Nacho bags distributed
Partnership Highlights
Medium Rare custom-created and concepted the Takis Intense Nacho Tour - transforming a boat into a fully branded, high-energy experiential activation on the water. In partnership with Takis, Medium Rare produced the largest activation outside of Lollapalooza, delivering an unforgettable pre-festival experience. Guests enjoyed an immersive environment featuring a high-energy performance by BUNT, interactive photo moments, a customization station, and more.
2025
recap video
Top Featured
Press and media
"We love a good floating activation, and Takis is the latest brand to pull it off with some flair. While Lollapalooza was taking place at Chicago's Grant Park on Aug. I, the brand set sail nearby on The Takis Intense Nacho Tour. More than 300 fans hopped on board for a two-hour pre-festival cruise on Lake Michigan for cheesy photo moments, live entertainment, an open bar and, naturally, larger-than-life cheese fondue fountains."
EVENT MARKETER
"The fully branded boat was packed with engagements, including a performance by viral dj BUNT, a merch customization station where fans personalized Takis gear, photo ops, views of the Chicago shoreline, swag and a Takis To-Go Bar that dished out tacos to-go packaged in an "Intense Nacho" bag. Let's just say... they had us at "cheese fondue fountains."
EVENT MARKETER
