Medium Rare teamed up with DraftKings to kick off the NFL season with a bang. The DraftKings Ultimate Kickoff, presented by Xfinity and Smirnoff, was an action-packed celebration designed to launch the 2025 NFL season in unforgettable fashion. The event transformed Brooklyn Bowl Philadelphia into the ultimate fan destination, combining live entertainment, immersive activations, and appearances from Eagles legends Terrell Owens, Fletcher Cox, Nick Foles and more. This free-to-attend event brought together football, music, and culture for an unrivaled game-day experience.

Fans enjoyed a full slate of high-energy activations, including the DraftKings Touchdown Toss, complimentary Xfinity Bowling, a DK Pop-Up Shop featuring exclusive merchandise, and signature Smirnoff cocktails. Guests also experienced the Eagles vs. Cowboys game on massive screens throughout the venue with DJ Irie keeping the crowd energized, capped off by a post-game performance from Philadelphia’s own Diplo.