Sports Illustrated

BEYOND THE PITCH

Sports Illustrated expanded its signature event portfolio during the summer’s World Soccer Championship with the debut of Sports Illustrated Beyond the Pitch, a first-of-its-kind, multi-city nightlife series celebrating the intersection of sports, music, culture, and entertainment. Taking over premier venues across Los Angeles, Dallas, Miami, Toronto, and New York, the series brought the energy surrounding the tournament beyond the stadium and into five of North America’s most exciting nightlife destinations.

Produced by Medium Rare and created by the team behind Sports Illustrated The Party, SI Beyond the Pitch featured an all-star lineup of globally recognized artists. The series launched at the Hollywood Palladium in Los Angeles with performances by Nelly and TWINSICK, followed by GORDO at SILO in Dallas, The Chainsmokers at DAER Nightclub Afterdark in Miami, KAYTRANADA at FYE Ultra Club in Toronto, and 50 Cent and Diplo at Cipriani Wall Street in New York City.

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5 CITIES

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